Facebook has kickstarted its “Season of Giving” by using its platform to meet the needs of people and organizations right now. Facebook recognizes their unique position in connecting people all over the world and bringing attention to worthy causes. This is especially true during the holiday season when more people are making donations.
“According to Facebook, users on both its namesake platform and Instagram have raised more than $100 million for COVID-19 causes and $65 million for organizations supporting racial justice this year, while more than 3.9 million people visited Facebook’s Community Help page, which helps users find ways to give and receive help.”
The beauty of using a community platform for giving shows that everyone has something to contribute, it doesn’t have to cost a lot, and we have a greater impact when we pool our resources. Brennan Jones started Haircut4Homeless to give free haircuts to homeless men. He uses Facebook and Instagram to promote his “$2 Tuesday” where his social media followers donate to help fund his mission.
Holly Christensen and Bree Taylor started The Magic Yarn Project. The idea behind it was to provide “princess yarn wigs for little girls battling cancer”. Their project took off quickly and Facebook and Instagram are the social media platforms they now use to recruit volunteers, share stories and get supplies donated. They also offer virtual workshops on Facebook Live to teach others how to make the wigs.
These are just two examples of how Facebook is bringing people together in the spirit of giving and generosity during a time when so many are experiencing hardships. It’s a good reminder that we all have an opportunity to have a positive impact in our communities, and social media can be a great tool to help us do that.