Pinterest is the “go-to” place to find inspiration for anything from recipes and house plans, to fashion and holiday ideas. As a matter of fact, searches related to Halloween costumes are at the top of the list this time of year. However, many people don’t understand the difference between cultural appropriation and cultural appreciation when it comes to costumes. Pinterest states, “As a platform for positivity, we want to make it easy to find culturally-appropriate Halloween ideas, and bring awareness to the fact that costumes should not be opportunities to turn a person’s identity into a stereotyped image.” Since 2016, Pinterest has prohibited advertisements with culturally inappropriate costumes and made it possible for their online community to report culturally insensitive content. Starting this year, certain searches will show a “pin” at the top of the results which will give curated suggestions on how to celebrate Halloween thoughtfully and respectfully. Halloween is the time of year that people are most likely to dress up in costumes representing another culture, and Pinterest wants to help its users be mindful of cultural sensitivities.